PGA Tour, Good Good Golf nix sponsorship of FedEx Cup Fall event amid backlash from Callaway ad

Good Good Golf is stepping away from its sponsorship of a PGA Tour tournament in November. Good Good Golf has withdrawn from sponsoring a PGA Tour event this autumn following its controversial video promoting a new Callaway driver. ATLANTA (AP) — Good Good Golf lost its partnership with Callaway on Thursday and no longer will be title sponsor of a PGA Tour event in November as the fallout continued over a video for a new Callaway driver that…

20, but it continued to make the rounds on social media and apologies from Good Good and Callaway had little effect.“We were disappointed with what we saw,” PGA Tour CEO Brian Rolapp said Tuesday of the response from Good Good. He said its role as a title sponsor was a “fluid situation.”“We agree with their decision to use this time to focus on their organization and the work ahead,” the tour said in a statement Thursday. “The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all.”The tournament already was changed on the PGA Tour's website to “Austin Championship.”Golf Channel postponed a Good Good reality show Wednesday because a sponsor, reported to be Galaxy Golf, wanted its brand scrubbed from the telecast.

Dick's Sporting Goods removed the apparel from its stories. And then Callaway said it was ending the three-year sponsorship.The PGA Tour confirmed Good Good said it would pull out as title sponsor of the new Nov. The tour said the tournament still would be played.“After thoughtful discussions with the PGA Tour and careful reflection, we have decided to step away as sponsor of the tour event in Austin this fall,” Good Good said in a social media post.

“We recognize that we have work to do as an organization, and our focus right now is on our team, our culture and ensuring we will learn from this situation.”In the 60-second video for Callaway’s new driver co-branded with Good Good, Garrett Clark shoves Alexis Miestowski to the ground as she reaches for the driver. As she is on the ground he leans over tells her, "Do not touch my new driver.”Clark and Miestowski work for Good Good.The video was pulled the night it was posted, and it was followed by apologies by Good Good Golf and Callaway Golf the next… The PGA Tour joined Callaway as the latest major organization to remove ties with the content creator brand