The Greek island of Ithaca is hoping to attract a major tourism boost through a new film adaptation of Homer's Odyssey. Unlike more heavily visited Greek destinations that are currently struggling with overtourism, Ithaca is welcoming the prospect of increased visitor numbers.
While Greece's most famous islands, such as Santorini and Mykonos, have implemented restrictive measures this year—including capping cruise ship arrivals and charging steep entry fees to manage large crowds—Ithaca's local authorities and residents are actively seeking the opposite economic outcome for the legendary home of Ulysses.
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