NewzApple held its 2026 Apple Event in Cupertino, marking the official debut of John Ternus as the company's director and featuring a sweeping array of new hardware. Among the headline announcements were the iPhone 18 Pro and iPhone 18 Pro Max, alongside the company's first folding phone (the iPhone Duo plegable), new AirPods, and an updated Apple Watch Series 12.
The newly unveiled iPhone 18 Pro models are powered by the A20 Pro processor—built on a 2nm chip designed for local artificial intelligence capabilities—and feature larger batteries alongside a dynamic variable aperture camera that captures 50 percent more light. Pre-sales are set to begin on September 12, with official availability following on September 18.
Regional pricing and cultural reactions surrounded the launch, with prices confirmed at 1,469 euros for the iPhone 18 Pro and 1,619 euros for the Pro Max in Spain, alongside localized pricing announcements for Colombia and Mexico. The event also drew pre-announcement attention when former soccer goalkeeper Guillermo Ochoa inadvertently leaked the iPhone 18 Pro Max from Cupertino, while the official reveal quickly generated viral memes online.
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