Gulf customers demand more than standard services, UK-GCC Dialogue told

LONDON: International fintech companies risk struggling to establish themselves in Gulf markets if they assume strategies that worked in their home countries will translate directly to the region, business executives warned at the UK-GCC Strategic Dialogue. Companies seeking to expand in the Gulf must understand local customers, meet high expectations for digital services and secure the necessary regulatory approvals, speakers said during a discussion on financial services and economic connectiv