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‘Hi friends’: Modi’s curious campaign to win over Gen Z

Asia-Pacific 1 source 1 country 🔦 Under-reported 41m ago

Indian Prime Minister Narendra Modi is employing a social media strategy aimed at engaging India's Gen Z demographic. The campaign utilizes late-night Instagram reels to foster a more personal, approachable connection with younger voters.

This outreach effort represents a shift in political communication, as the Prime Minister attempts to position himself as an accessible figure to a younger audience. The initiative highlights the increasing importance of digital platforms in Indian political campaigning.

In-depth summary · AI, neutral
Read the full story at the source Al Jazeera · QA
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