Hollard Insurance has launched its new “We Cover You” brand campaign as part of efforts to increase public understanding of insurance and strengthen awareness of the company’s services in Ghana. The campaign was unveiled at the Achimota Retail Centre on Friday, July 24, in the presence of stakeholders, business partners, customers and members of Hollard’s executive management. Speaking at the launch, Managing Director of Hollard Insurance, Daniel Boi Addo, described the campaign as a major milestone in the company’s journey, saying it represents more than a marketing initiative.
“We are not simply unveiling a marketing campaign. We are starting a new chapter in the Hollard brand story,” he said. According to him, the campaign is the company’s biggest strategic brand investment because building a trusted brand goes beyond offering quality products.
“Great businesses make great products, but exceptional businesses make great brands. Brands people are happy to associate with, to love, to trust and ultimately to do business with.” Although Hollard has grown into one of Ghana’s leading insurance companies, Mr Addo said research showed many people still do not understand what the company does. He explained that while many respondents recognised the Hollard name, they often associated it with unrelated businesses.
“We asked people, ‘Have you ever heard of Hollard?’ A good number said yes. Then we asked, ‘What do we do?’ You get funny responses. Others said we sell ice cream, and some even asked, ‘Who are you?
I don’t know you.'” He said the findings prompted the company to launch a campaign that clearly communicates Hollard’s purpose. “This campaign offers us an opportunity. It asks a very powerful question: Who are we?
When we say Hollard, who is Hollard? What can you expect from us?” Mr Addo said the company’s mission is to help Ghanaians build secure futures by protecting what matters most to them. “We are a leading insurance company in Ghana committed to enabling more Ghanaians to create and secure a better future by protecting what matters to them.” The Managing Director said the campaign seeks to simplify conversations around insurance by moving away from technical language and focusing on people’s everyday lives.
Summary from source