The Hong Kong Trade Development Council announced on Tuesday that the city’s annual e-commerce shopping festival will expand into the Association of Southeast Asian Nations (ASEAN) region for the first time. The initiative, which is designed to support Hong Kong’s small and medium-sized enterprises, will launch its international expansion in Singapore and Malaysia.
Organizers intend to use this initial rollout as a foundation for further growth, with plans to incorporate additional countries into the festival in the future. By extending the reach of the event beyond its traditional borders, the council aims to provide local businesses with broader access to regional markets.
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