How Lula’s Social Media Campaign Helped Him Win Brazil’s Election

Luiz Inácio Lula da Silva secured another term as president of Brazil following an election campaign heavily influenced by digital mobilization. Supporters utilized a large-scale social media strategy to advocate for his candidacy and encourage voters to reject his political rival.

A central component of this effort involved the use of a WhatsApp channel, which attracted over 10 million participants. This digital outreach served as a key mechanism for organizing supporters and amplifying the campaign's message throughout the election period.