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How Premier League shirts will change with gambling sponsor ban

Sports 1 source 1 country 🔦 Under-reported 34m ago

Premier League football kits are set to feature a significantly different appearance this upcoming season following a vote by clubs to prohibit gambling companies from sponsoring the front of match shirts. The decision marks a major shift in the visual presentation of English top-flight uniforms and brings an end to a prominent era of betting brand visibility.

In response to the ban, clubs are transitioning to new commercial partners to fill the lucrative front-of-shirt advertising space. The change alters the financial and visual landscape of Premier League club partnerships, prompting a retrospective look at the evolution of shirt sponsorship in the league.

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Read the full story at the source BBC Sport · GB
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