Whether through livestreams or in-person attendance, America’s mayors have taken a variety of approaches to integrating soccer into their comms strategyFrom the moment he entered office, New York City Zohran Mamdani hasn’t hesitated to make his love of soccer clear. The former New York state assembly member hosted a watch party for the Africa Cup of Nations final soon after moving in to City Hall, littered speeches with references to soccer stars past and present, and remained a fixture at a Brooklyn pub to watch his beloved Arsenal on their way to a Premier League title.The World Cup, though, is a different level. And as such, Mamdani has stood out over the last month-plus for being one of several municipal politicians in US host cities using the tournament – and soccer in general – as a way to connect with constituents, advance political goals, or in some cases, change the perception of their city among the public at large.
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