Huawei and Apple bend to a tougher market with foldable phones as memory crunch bites

Apple and Huawei Technologies are preparing highly anticipated foldable phone launches next week, aiming to provide a lifeline to a subdued global smartphone market. The industry is currently facing a tougher market environment compounded by a memory crunch.

Global smartphone shipments are bracing for an estimated 17 per cent decline by 2026. Apple's upcoming product event is scheduled for September 9, drawing close observation from the broader industry.