NewzIn Australia, supermarket giant Woolworths surpassed its competitor Coles during the first eight weeks of the 2027 financial year, driven by a promotional campaign featuring collectible Disney Ooshies. Woolworths reported a 7.6 per cent jump in Australian food sales over the period.
The small plastic Disney figurines proved to be a powerful retail marketing tool, capable of successfully shifting consumer traffic and sales figures between the country's dominant grocery chains.
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