What is an outlet and how does this business model that offers discounted products work?

Mallplaza has inaugurated Peru's first premium outlet in Atocongo, located south of Lima, following an investment of USD 6.1 million. The new commercial establishment occupies the space of a former location and offers consumers recognized national and international brand products with permanent discounts.

An outlet operates as a commercial establishment that sells brand-name goods at prices lower than those found in conventional retail stores. In Peru, this retail format is primarily concentrated in sectors such as apparel, footwear, and accessories.