NewzThe National Electoral Institute (INE) in Mexico is adjusting its communication strategy to encourage youth voter participation ahead of the 2027 elections. The shift in approach involves adopting youth-oriented language, colloquially referred to as the language of the 'chaviza'.
The strategic change comes in response to low voter turnout among young adults aged 18 to 29, with figures indicating that less than 51 percent of this demographic participated in the recent presidential election.
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