NewzLatin American banking is accelerating its digital transformation as artificial intelligence is increasingly incorporated into customer acquisition, conversion, and decision-making processes. Across the region, digital sales now account for between 40% and 55% of total banking sales, with specific channels seeing growth of up to 69%.
This trend highlights the expanding role of advanced technologies in modernizing financial services throughout Latin America. The integration of AI aims to optimize core operational processes and enhance the efficiency of digital platforms in capturing and converting bank customers.
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