IPL’s value soars past $20bn to rival NFL as one of world sport’s biggest brands

The Indian Premier League (IPL) has seen its overall business and brand value surge past $20.6 billion, representing a 10.3% increase driven largely by major ownership deals involving two of its biggest franchises. According to a report by a US-based investment bank, the massive growth positions the Twenty20 cricket league second only to the NFL in terms of per-match brand value among sports leagues worldwide.

Contributing to this milestone, Royal Challengers Bengaluru has become the first IPL franchise to cross $300 million in brand value. This record valuation is attributed to strong on-field performance, high levels of fan engagement, and a recent franchise acquisition by a consortium that underscores the team's substantial market appeal within the booming league.