A recent study investigates whether shopping abroad is genuinely cheaper for consumers in Central and Eastern Europe, examining specifically why shoppers from Romania and Bulgaria are outspending their Hungarian counterparts.
According to the findings, the perception that international shopping offers savings is accurate, but heavily dependent on the specific category of goods or services purchased. While food prices tell one story, the cost of services and other items paints a very different picture, highlighting complex cost-of-living dynamics across the region.
In-depth summary · AI, neutral