Israeli gov't abandoned PR war, needs ‘army of hasbara’ led by ‘chief of staff,’ - interview

Former Israeli official Gilad Erdan stated in an interview that the Israeli government has abandoned the public relations war and called for the creation of an "army of hasbara" led by a "chief of staff."

According to Erdan, a comprehensive strategic plan is necessary to properly portray Israel internationally and shift the nation's public diplomacy efforts onto the offensive. Erdan asserted that he knows precisely what actions need to be taken to implement this proposed overhaul of Israel's public relations apparatus.