‘It’s a golden opportunity’ – Infantino defends FIFA World Cup commercial proposal

Reports said Gianni Infantino told Fifa member associations they would each receive US$40 million if they backed the Fifa Forward Enterprise plan. It's part of a democratic process – a consultation process – and, above all, it is an opportunity but not an obligation," Infantino said in the video."It is a golden opportunity to turbocharge the development of the game globally. But again, it is just an offer, not an obligation."Infantino insisted the proposal was centred on unlocking "previously uncaptured commercial value" and was conditional on a democratic vote of Fifa's 211 member associations and approval by the 38-member Fifa council."Capturing that value requires additional expertise, additional insight, distinct from governing and developing the sport," he said."It would simply commercialise and organise all Fifa-owned competitions along with sponsorship, broadcast, licensing and new ventures for the benefit of Fifa's 211 member associations."Infantino said the game would not change and the fans would be happier."Fans from everywhere in the world would gain immeasurably from this game-changing potential because it will transform football in their countries," he said.The Times - which broke the original story on Tuesday - reported Infantino, 56, stood to profit from the scheme by becoming commissioner of the FFE after his expected next term expires in 2031.

FIFA president Gianni Infantino said Wednesday that the proposed launch of a private subsidiary to expoit the commercial benefits of the World Cup was “an opportunity but not an obligation”. A proposal to sell stakes in FIFA’s major competitions sparked disbelief and outrage globally since it was revealed Tuesday, but Infantino defended the idea, saying too little of football’s commercial value reached the parts of the game that need it most. “FIFA Forward Enterprise, or FFE, is actually a proposal, an offer.

“It is a golden opportunity to turbocharge the development of the game globally. “Capturing that value requires additional expertise, additional insight, distinct from governing and developing the sport,” he said. “It would simply commercialise and organise all FIFA-owned competitions along with sponsorship, broadcast, licensing and new ventures for the benefit of FIFA’s 211 member associations.” Infantino said the game would not change and the fans would be happier.

“Fans from everywhere in the world would gain immeasurably from this game-changing potential because it will transform football in their countries,” he said. The post ‘It’s a golden opportunity’ – Infantino defends FIFA World Cup commercial proposal appeared first on Vanguard News.