RTÉ’s head of audio, Patricia Monahan, has defended the broadcaster's strategy to target younger listeners amidst a schedule shake-up. Addressing industry changes, Monahan emphasized a measured approach, stating that the strategy is a long-term initiative rather than a reactive measure.
The adjustments to the programming lineup include addressing what has been described as 'Newstalkification,' an increase in podcast production, and highlighting traditional staples such as 'Sunday Miscellany.' Monahan made it clear that management will avoid knee-jerk reactions as the public service broadcaster navigates evolving media consumption habits and audience demographics.
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