Italy’s Meloni follows pop stars in seeking to trademark her voice to combat AI deepfakes
Europe2 sources2 countries🔦 Under-reported47m ago
Italian Prime Minister Giorgia Meloni has applied to trademark her voice with the European Union’s Intellectual Property Office in an effort to combat AI-generated deepfakes. The application filed with the EU agency follows similar actions taken by pop stars seeking to protect their audio likenesses.
The move comes in response to the proliferation of manipulated digital content targeting the Italian leader. In recent years, manipulated images of Meloni have repeatedly circulated online and have occasionally been presented as authentic, including a deepfake depiction of her sitting on a bed in her underwear.
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How the coverage differs
Same story, different emphasis — here's what each outlet chose to lead with.
WTOP News - Washington DCFocuses on the procedural application and comparison to pop stars.
Free Malaysia TodayEmphasizes specific prior incidents of manipulated images involving the prime minister.
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