Baghdad (IraqiNews.com) – China’s JD.com has partnered with Iraqi digital commerce platform GINI to increase access to its goods in Iraq, marking the latest step toward developing the country’s rapidly expanding e-commerce industry. The deal would integrate JD.com’s product catalog into GINI’s digital marketplace and the SuperQi app, providing Iraqi customers with greater access to items from one of China’s top online retailers. The agreement aims to establish a direct supply chain between JD.com and the Iraqi market, thereby enhancing product availability and facilitating cross-border online buying.
GINI, an Iraqi digital commerce and market automation platform, combines merchants, delivery providers, and payment services in a unified ecosystem, allowing companies to manage sales, payments, and logistics. JD.com, founded in 1998, is China’s largest retailer by revenue and one of the country’s leading e-commerce companies, with a vast logistics network that enables rapid order fulfillment across China and international markets. The agreement comes as Iraq’s e-commerce sector grows, along with rising internet penetration, digital payment adoption, and government efforts to modernize the economy and encourage more private sector investment in technology and digital services.
Baghdad has increasingly pushed to recruit multinational technology businesses and digital commerce platforms as part of larger attempts to diversify the economy away from oil, generate private-sector employment, and enhance access to products and services via online markets. The post JD.com partners with Iraq’s GINI to expand e-commerce offerings appeared first on Iraqi News.
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