NewzBarista José María Pellejero has publicly stated that coffee should not be consumed with sugar, asserting that the need for sweeteners indicates either poor quality beans or an excessive roasting process. His comments address the common practice of adding sugar to mask bitterness or acidity in coffee.
The statement highlights the ongoing discourse regarding coffee preparation and consumer preferences. While Pellejero advocates for the inherent flavor profile of quality coffee, the broader context acknowledges a wide variety of coffee styles and additives, such as milk, ice, and various roasting techniques, that consumers utilize to tailor the beverage to their personal tastes.
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