Keiko Fujimori defends her social media broadcasts: “It is very important for me to be able to connect with you.”

Peruvian politician Keiko Fujimori defended her use of social media livestreams as a vital and direct channel for connecting with citizens. During a recent broadcast, she explained that she adopted this method because a portion of the public has stopped relying on traditional communication avenues.

The initiative highlights the shifting communication strategies of political figures seeking alternative channels to engage directly with constituents, bypassing traditional media intermediaries to address the public on matters of personal and political importance.