Kellogg says it’s removing artificial dyes from cereals by the end of this year

WK Kellogg announced on Thursday that it is removing artificial dyes and synthetic coloring from all of its U.S. cereals by the end of this year.

This decision marks a significant acceleration of the company's timeline. Last August, Kellogg had stated that it planned to remove synthetic coloring from its cereal products by the end of 2027, making the current adjustment one year ahead of its originally scheduled target.