NewzThe Indonesian Ministry of Trade is actively promoting the integration of shopping festivals with the tourism sector to boost national economic growth. Director General of Domestic Trade, Iqbal Shoffan Shofwan, emphasized that aligning retail events with travel experiences is a strategic move to increase consumer spending and attract both domestic and international visitors.
This initiative aims to create a more comprehensive ecosystem where shopping becomes a primary driver for tourism development. By coordinating these sectors, the government intends to enhance the overall value of trade events while simultaneously strengthening the appeal of Indonesian tourist destinations.
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