The Indonesian Ministry of Creative Economy/Tourism and Creative Economy Agency (Kemenekraf/Bekraf) has announced a strategic initiative to promote the commercialization of local cultural identities within digital spaces. This effort aims to leverage Indonesia's diverse cultural assets to enhance their economic value and visibility in the global digital market.
By focusing on the digital sphere, the ministry intends to integrate traditional cultural elements into modern creative industries. This policy is designed to foster economic growth by enabling local creators and businesses to monetize cultural heritage while ensuring its preservation through digital innovation.
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