Kylian Mbappe loses two major China sponsorship deals over Mao Zedong joke
Asia-Pacific2 sources2 countries🔦 Under-reported8m ago
French football star Kylian Mbappe has been dropped by two major Chinese sponsors, energy drink giant Dongpeng and dairy producer Mengniu, following the online circulation of a video in which he appeared to make a joke about former Chinese leader Mao Zedong.
The termination of the partnerships on Tuesday came in response to severe backlash, with the brands citing remarks that allegedly offend national sentiments.
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How the coverage differs
Same story, different emphasis — here's what each outlet chose to lead with.
Channel NewsAsia (SG)Highlights the domestic public backlash concerning the offense to national sentiments.
France 24 (FR)Focuses on the specific corporate actions and statements taken by the brands.