Shakira's strategy, and that of any great pop star: to transform a series of concerts into a major event

Pop star Shakira is concluding her world tour with a 12-concert residency in Madrid, Spain. The strategy centers on transforming a standard series of live musical performances into a singular, highly anticipated cultural event designed to convey a distinct sense of exclusivity and importance.

This approach reflects a broader industry tactic employed by major pop acts to elevate concert tours into major happenings, prompting public and critical discussion regarding the effectiveness of manufacturing such grand experiences for audiences.