NewzRafael de los Santos, the director of the NFL in Spain, stated that public interest in thoroughly understanding American football is growing. The remarks come as the Cincinnati Bengals and Atlanta Falcons prepare to play an official NFL regular-season game at the Santiago Bernabéu stadium in Madrid, marking the second official NFL game in Spain, with the event scheduled for roughly a month after the statements.
At the same time, the broader NFL international strategy involves nine regular-season games being played outside the United States this year for the first time. The league currently reaches viewers in nearly 200 countries and 25 languages, functioning as what is described as 'mini Super Bowls' in its global expansion efforts.
While international engagement continues to broaden across multiple continents, the establishment of a permanent NFL franchise abroad remains a possibility for the future, though league analysts consider it a distant prospect at this stage.
In-depth summary · AI, neutral