La nueva herramienta de IA de McDonald’s evaluaría cuánto están dispuestos a pagar los clientes en cada establecimiento

McDonald's is increasingly utilizing artificial intelligence to determine menu pricing across establishments in the United States and other global markets. The new technology is designed to evaluate how much customers are willing to pay at each specific location.

The implementation of this AI-driven pricing strategy is aimed at increasing profits for the company's central headquarters. However, the move also introduces potential risks for the fast-food chain.