Las marcas se suman a las modas del «maxxing» y el «mogging» al apropiarse de una tendencia controvertida

Marketing professionals and brands are increasingly adopting controversial slang terms derived from "looksmaxxing," such as "maxxing" and "mogging," to capitalize on current cultural trends. Despite the terminology's association with extreme behaviors, the industry views this slang as a viable commercial opportunity.

This corporate appropriation reflects a broader strategy within the advertising sector to integrate niche online subcultures and rapidly evolving youth vernacular into mainstream commercial campaigns, regardless of the controversial origins of these trends.