Liverpool Football Club has entered into a five-year sponsorship agreement with Turkish Airlines, designating the carrier as the club's main partner. The deal is valued at more than £300 million and is scheduled to take effect on June 1, 2027.
In-depth summary · AI, neutralLiverpool announce five-year shirt sponsorship deal with Turkish Airlines
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Free Malaysia Today (MY)
Focuses on the significant financial valuation of the sponsorship deal.