London City shirt deal biggest in women's game & beats some in Premier League - Kang

London City Lionesses owner Michele Kang has announced a new front-of-shirt sponsorship deal with Nike, which she describes as the largest agreement of its kind in women's football. The deal is reported to exceed the value of several sponsorship contracts currently held by clubs in the men's Premier League.

This partnership marks a significant financial milestone for the Women's Super League club. While specific financial terms and the duration of the contract have not been disclosed, the announcement highlights the growing commercial valuation of women's professional football clubs.