Harry Potter audiobooks saw a 551% increase in sales before the series premiered
World1 source1 country🔦 Under-reported45m ago
Global streaming of Harry Potter audiobooks on Spotify surged by 551 percent during the first week following their addition to the platform. The audio streaming service described the unprecedented spike as a record-breaking growth rate for a fictional series.
The massive increase in listenership occurred ahead of the upcoming premiere of a television adaptation series. All seven titles in the fantasy franchise experienced the surge, reflecting high consumer demand driven by anticipation of the new screen adaptation.
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Infobae (Buenos Aires, Argentina) (AR) - Harry PotterHighlights a 551 percent surge in global Spotify audiobook streams before the series premiere.