Ghanaian luxury perfume house Maison Yusif has unveiled its latest fragrance, The Beast, as it intensifies efforts to position African-made perfumes on the global luxury market. The fragrance was launched on Saturday, July 25, at the Pelican Hotel in Accra, where the fragrance house described the new Parfum Extrême as a bold expression of African craftsmanship, confidence and uncompromising luxury. Screenshot The Beast was created for individuals who command attention through their presence rather than words.
The Beast is designed to be remembered as a scent that embodies confidence, discipline and fearless ambition while delivering depth, elegance and timeless luxury. The fragrance draws inspiration from leaders, entrepreneurs, creators and visionaries, with every bottle handcrafted in Accra to reflect the brand’s commitment to modern perfumery and African luxury. As part of the launch event, guests participated in a live product demonstration and fragrance experience, giving them the opportunity to experience The Beast up close and gain a deeper appreciation of its unique composition and character.
The event also featured customer testimonials, with early users of the fragrance sharing their experiences and impressions of some of Maison Yusif’s products, highlighting its distinctive scent profile and lasting appeal. Speaking to journalists after the launch, the Founder of Maison Yusif, Yusif Jnr Meizongo, said the company has remained focused on building an internationally recognised African fragrance brand. “Since we started, so far we have been targeting international, and it has been great for us, and I think Ghanaians also support its exposure,” he said.
He added, “Maison Yusif wants to take over the world and represent Africa.” Mr Meizongo said the company is determined to redefine perceptions about African luxury products instead of following trends established elsewhere. So here we’re trying to take a new step to let the world know that Africa is what it is and Africa is the next big thing,” he said. He stressed that Maison Yusif is focused on carving its own identity in the luxury fragrance industry.
“Maison Yusif is not a competition. We’re a royal fragrance house, truly niche, made in Ghana, by a Ghanaian, from Ghana a…
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