47% of companies in Colombia still struggle to demonstrate the value of AI: AWS

According to data from AWS, 47 percent of companies in Colombia still encounter difficulties in demonstrating the tangible value of artificial intelligence. While the technology has begun transforming the business landscape in the country by boosting productivity and revenue growth, organizations face ongoing challenges due to the absence of clear metrics and methodologies to measure these impacts.

Separately in Honduras, over 1.2 million micro, small, and medium-sized enterprises (mipymes)—serving as the primary employment driver in the nation—are struggling to survive. According to the president of the local chamber, these businesses face a complex environment that restricts their growth and threatens their continued existence in the market.