NewzIndonesian Minister of Trade Zulkifli Hasan emphasized the critical necessity for local micro, small, and medium enterprises (MSMEs) to adhere to international standards. This requirement is presented as a fundamental prerequisite for domestic products to successfully penetrate global markets and compete effectively on an international scale.
The initiative aims to enhance the export capacity of Indonesian businesses by aligning product quality and compliance with global expectations. By meeting these international benchmarks, the government seeks to facilitate broader market access and improve the overall competitiveness of the national MSME sector.
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