MINI organized a road trip for clients and guests from Santo Domingo to the Samaná peninsula, specifically targeting Cap Limón and Playa Morón. The excursion commenced at the brand's showroom located on Avenida Abraham Lincoln in the capital city.
The initiative serves as a promotional effort by the automotive brand to encourage domestic tourism and highlight the appeal of road travel within the Dominican Republic. By facilitating this route, the company aims to engage its customer base while showcasing regional destinations.
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