MLB teams turn to pop culture as way to draw new fans to ballpark

Major League Baseball teams are increasingly incorporating pop culture themes into their game-schedule promotions as a strategic initiative to attract new audiences to the ballpark.

According to data released by Major League Baseball, this promotional strategy has proven effective in broadening the sport's demographic reach. Last year, theme night attendees included 56 percent who were first-time ticket buyers, while 45 percent of those participants were female.