Modesto filme chino de animación se dispara en taquilla tras convertirse en fenómeno viral

The Chinese animated film 'Niu Lai' has experienced a dramatic surge in box office revenue after unexpectedly becoming a viral phenomenon on social media. Originally released in Beijing with virtually no promotion and minimal earnings during its initial days in theaters, the modest production has transformed into one of the summer's most surprising box office successes.

The event highlights the growing power of digital word-of-mouth and viral social media trends in driving commercial success for cultural products that lack traditional studio marketing budgets. Despite its slow start, the sudden surge in popularity propelled the film into widespread public attention.