Adelaide is preparing for the arrival of the MotoGP, which is expected to rev up local motorcycle culture and inspire pilgrimages to the City of Churches.
The event draws comparisons to the introduction of the Tour Down Under in 1999, which previously inspired a significant uptick in Lycra-wearing cyclists in and around Adelaide. Organizers and observers are now considering whether the MotoGP will have a similar cultural and visual effect for high-performance motorcycles in the region.
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