NewzRCS Worldwide has appointed Alissa Pollack as the new president of Mediabase, a prominent provider of music industry airplay analytics, chart intelligence, and data services. Pollack will assume this leadership position while concurrently maintaining her existing duties as the president of global music marketing at iHeartMedia.
This appointment integrates Pollack’s ongoing executive role at iHeartMedia with the oversight of Mediabase’s data operations. The move positions her to manage both the marketing and analytical facets of the music industry landscape through her dual responsibilities.
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