New McLaren logo pays homage to Bruce McLaren and brand's NZ roots
World1 source1 country🔦 Under-reported4m ago
British automotive manufacturer McLaren has introduced a new brand logo that pays direct homage to founder Bruce McLaren and the company's New Zealand roots.
The rebrand draws its primary inspiration from the visual identity of the famous 'McLaren' service station located in the Auckland suburb of Remuera, connecting the modern global brand back to its historical beginnings.
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Stuff (Wellington/Auckland, New Zealand) (NZ)Highlights the brand's connection to local New Zealand history via the Remuera service station.
Newz