NFL beer sponsor responds to player celebration fines with a 'celly jar'

The NFL is no stranger to imposing huge fines for excessive celebrations, much to the ire of football players and fans. (NEXSTAR) -- The NFL is no stranger to imposing huge fines for excessive celebrations, much to the ire of football players and fans. But now, Bud Light, the official beer sponsor of the league is using the gaudy fine numbers to give back to fans via a "celly jar" containing $37,384.