Newz[Premium Times] For centuries, one of the most effective weapons of political combat, especially in very hierarchical societies, has been the deployment of invective. Recipients feel devalued, ridiculed and humiliated. Issues are evacuated and emotive responses takeover the political terrain.
Sir Louis Phillip Odumegwu Ojukwu, OBE (1909 - 1966), Nigeria's first billionaire who lent his car for the use of Queen Elizabeth, abandoned politics the day a "common thug" abused him at an NCNC meeting.
Summary from source