NewzInternacional de Bogotá has become the first Colombian football club to receive a Gold Effie award for its marketing campaign titled “No nos heredan. Nos eligen” (We are not inherited. We are chosen). The campaign focused on establishing the club's brand identity and fostering a community of supporters prior to the team's professional debut.
The initiative, which launched nine months ago, was recognized for its strategic approach to building a fan base from scratch rather than relying on traditional generational support. This award marks a significant milestone for the organization, highlighting its success in creating a professional sports identity in the Colombian market.
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