NewzPeru has experienced a 601% cumulative growth in fresh sunflower exports between 2020 and 2024, with shipment values rising from US$14,200 to US$99,600. This increase coincides with the approach of September 21, a date that has become a traditional occasion for gifting yellow flowers in the region.
The surge in export volume highlights a significant shift in the trade of these flowers, driven by demand from a major global power that currently accounts for nearly all of Peru's sunflower exports. This growth reflects both changing market dynamics and the influence of seasonal cultural trends on floral trade.
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