NewzNorwegian football star Erling Haaland has initiated legal action against Norwegian Air Shuttle, alleging the airline made unlawful use of his likeness to promote plane tickets. The dispute centers on the company's unauthorized use of the footballer's distinctive physical features, specifically referencing his ponytail, in marketing materials.
Representatives for the airline have responded to the lawsuit by describing the legal challenge as both incomprehensible and regrettable. Both parties confirmed the ongoing nature of the dispute on Thursday, though no further details regarding the specific claims or potential damages have been disclosed.
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