Apple's new CEO launches iPhone 18 Pro and Pro Max sales at the Fifth Avenue store in New York
World1 source1 country🔦 Under-reported33m ago
Apple has officially launched the physical sales of the iPhone 18 Pro, iPhone 18 Pro Max, Apple Watch Series 12, Apple Watch Ultra 4, and AirPods 5, with devices available in physical stores and online. The new CEO of Apple, John Ternus, inaugurated the sales event by welcoming the first customers at the company's iconic Fifth Avenue store in New York.
Alongside the release of the iPhone 18 Pro line, consumer attention was drawn to the upcoming release of the iPhone Duo, Apple's first foldable phone in history. Enthusiasts attempting to secure the new foldable device during the launch event were informed that they must wait for official pre-order dates scheduled for mid-October 2026. Meanwhile, the iPhone 18 Pro starts at a price of USD 1.
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How the coverage differs
Same story, different emphasis — here's what each outlet chose to lead with.
Infobae (Buenos Aires, Argentina) (AR) (Cuándo comprar el iPhone Duo)Focuses on consumer anticipation and release details for Apple's first foldable phone.
Infobae (Buenos Aires, Argentina) (AR) (Cuánto valen los iPhone 18 Pro)Emphasizes pricing and the broader lineup of newly available Apple hardware.
Infobae (Buenos Aires, Argentina) (AR) (Nuevo CEO de Apple inaugura)Highlights the new CEO John Ternus leading the Fifth Avenue launch event.
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